Our Expertise

Packaging + POS

Making products easier to choose and harder to ignore.

Packaging often has a lot of jobs to do. It needs to protect the product, communicate clearly, stand out against competitors and help customers make a buying decision – often in a matter of seconds.

We’ve created packaging for food and drink brands, premium beverages, agricultural products, industrial materials and cleaning solutions, helping businesses present their brands more effectively and create stronger customer experiences.

Common packaging challenges

Every project is different, but these are some of the packaging challenges we regularly help clients overcome.

Common packaging challenges

Every project is different, but these are some of the packaging challenges we regularly help clients overcome.

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We need our product to stand out

Whether it’s a supermarket shelf, trade counter, distributor catalogue or online marketplace, customers are often comparing multiple options. We create packaging that helps products attract attention, communicate value and make a strong first impression.

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We have a complex product to explain

Technical products often need to communicate a lot of information without becoming overwhelming. We help simplify messaging, improve hierarchy and create packaging that’s easy to navigate while remaining compliant and informative.

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We’re launching a new product

Bringing a new product to market involves much more than designing a label. We help shape the visual direction, packaging architecture and supporting materials needed to create a confident, professional launch.

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Our product range lacks consistency

As ranges grow, packaging can become fragmented and difficult for customers to navigate. We develop packaging systems that create consistency across product families while allowing individual products to retain their own identity.

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We need more than just packaging

We support businesses with product photography, pack mock-ups, POS, sales materials, websites, launch campaigns and content creation to help bring products to market successfully.

Book a new business meeting

Looking to refresh your brand or create one from scratch? Let’s talk. Tell us about:

– Your business, brand or brief
– The challenge you’re trying to solve
– What success looks like
– Your timeframe, deliverables or budget

That way, we can make the most of our chat and hit the ground running.

Sponge founder Alex Tosh sits at his desk with his laptop in front of the glowing green Sponge sign and branded arcade machine

Explore the expertise behind the work

Brand + Identity

Design + Illustration

Packaging + POS

Website + Digital

Advertising + Campaigns

Video + Animation

Social + Content

TELL ME MORE

Every great result starts with a conversation.

FIND US

Fuel Studios, Pottergate,
Norwich, NR2 1DX

Let’s arrange a meeting.

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