Working closely with Anpario’s management team, we set out to create an easy-to-use, visually appealing website – designed and built on insight, not assumption.
From initial scoping, wireframing and concepting through to final development and testing, we ensured all stakeholders were kept informed and consulted at key stages.
A comprehensive ‘knowledge centre’ – utilising sophisticated search – helped reinforce Anpario’s position as a leading authority in specialist feed technologies.
The site required a huge amount of collaboration between the client and our internal teams. Through a series of workshops, user research and persona development – key journeys were developed. A multi-site platform enabled overseas offices to control their own content. Alex Tosh
Based on a multi-site platform to allow for regionalised content, the site is mobile optimised and built to rank highly in search engines – it is also quick loading and intuitive.
A separate marketing portal with authenticated access was created to house the company’s digital assets – allowing overseas teams to access regional specific materials (brochures, adverts and exhibition graphics – in different languages and formats).