Campaign creative that breaks the mould

Building trust in a competitive UK crop protection market

A global crop protection company specialising in post-patent chemistry, Rotam delivered high-quality products based on established active ingredients. Despite strong technical credibility, backed by R&D and in-field trials, the challenge was building trust among farmers, agronomists and distributors and establishing Rotam in the UK market.

Approach

Acting as an extension of the Rotam UK team, we delivered an integrated programme of marketing and communications designed to raise awareness, build confidence and strengthen brand reputation across the sector.

This included:

• Social media strategy, management and content creation
• Print and digital advertising
• Development of marketing collateral and product communications
• Event planning and support, including the annual AICC Conference.

The focus was on clear, technically accurate communication that reflected real in-field challenges and reinforced the performance, reliability and credibility of the Rotam brand.

App development

We also designed and developed the Rotam UK mobile app for agronomists and industry professionals.

Available on iOS and Android, the app enabled users to identify suitable Rotam products based on crop type, target weeds, diseases and specific field requirements. Offline functionality ensured information remained accessible when working in the field.

Outcome

Over five years, our work helped Rotam establish a stronger and more credible presence within the UK crop protection market.

By combining consistent brand communications, targeted marketing activity and practical digital tools, we helped increase awareness, build customer confidence and support sustained business growth prior to Rotam UK’s integration into the Albaugh portfolio in 2023.