Neat Organic branding, visual identity and packaging design

Making organic appealing and attainable

Neat Organic was created to make organic produce more accessible and appealing to younger shoppers. Bringing energy and personality to organic fresh produce.

Challenge: Make organic fresh produce feel vibrant, accessible and relevant to a much broader audience, moving beyond the niche perceptions often associated with the category – expensive, serious and aimed at a relatively narrow group of consumers.

The visual identity and messaging had to be flexible enough to support future products beyond fresh produce, while the packaging system needed to work across more than 11 launch products and several formats without losing clarity or impact.

Solution: We created a bold identity built around the Neat Organic name, a distinctive typographic logo and a vibrant colour palette. Playful copy and transparent windows shaped around the produce helped the products stand out while allowing shoppers to see the quality inside.

The brand was underpinned by four simple values – Natural, Ethical, Affordable and Taste – giving it a wider story that could support future products beyond fresh produce.

The identity was then extended across juice packaging, retail display materials, product imagery, a consumer website, branded merchandise and an exhibition stand for the Go Organic Festival.

Outcome: At launch, the range attracted significant interest from shoppers, food writers and bloggers, and went on to secure listings with Ocado, giving the new brand valuable national exposure.