Creating product literature, advertising and exhibition materials for UK growers

Supporting one of Europe’s leading sugar beet breeders

Strube has been breeding and developing sugar beet varieties for more than 140 years and is one of the UK’s leading suppliers of sugar beet seed. Working internationally, the company combines plant breeding expertise, research and innovation to help growers improve crop performance and profitability.

Strube is owned by French firm Deleplanque & Cie and the German company SUET Saat-und Erntetechnik GmbH. We worked closely with the UK team, supporting the promotion of Strube’s sugar beet portfolio through advertising, product literature, grower communications and exhibition materials.

Communicating technical information clearly

Sugar beet variety selection is driven by a wide range of factors including yield, bolting resistance, disease tolerance, establishment and profitability. Our role was to help translate complex technical information into clear, accessible marketing materials that growers could quickly understand and act upon.

From variety guides and technical brochures through to newsletters and advertising campaigns, we created communications that balanced scientific data with practical, real-world benefits for farmers and agronomists.

Supporting sales and industry engagement

Alongside printed communications, we developed exhibition graphics and event materials designed to help Strube engage with growers, distributors and industry stakeholders. The aim was to create a consistent visual presence that reflected the company’s expertise, innovation and long-standing reputation within the sector.

A trusted agricultural marketing partner

By combining an understanding of agriculture with clear, purposeful design, we helped Strube communicate the strengths of its product portfolio and maintain a strong presence within the UK sugar beet market.